Case Study
Jessica Marie
Building a complete digital presence for a personal brand — from zero to a cohesive online identity.
Client
Jessica Marie
Services
Website, Digital Branding, Instagram Strategy
Industry
Personal Brand
Live Site
jessicamarieshoots.com
The Brief
A personal brand
with no digital
home.
Jessica had a presence in the real world but nothing online to match it. No website, no defined brand identity, and a social media presence that wasn't being used to its potential.
The goal was to build a complete digital footprint from scratch — somewhere to send people, something that tells her story, and a strategy for growing an audience on Instagram that actually reflects who she is.
The Approach
Website and social.
One cohesive brand.
We approached this as a full digital branding project, not just a website build. The website and Instagram needed to feel like the same brand — same tone, same aesthetic, same story being told across both.
The website was designed to serve as the anchor. A place that introduces Jessica, showcases her work, and gives new followers somewhere to land when they want to know more. Clean, personal, and built to grow with her.
The Instagram strategy layered on top — content direction, posting cadence, and how to show up consistently in a way that builds a real audience over time rather than chasing quick numbers.
What We Covered
Website Design & Build
A personal brand website designed to introduce, showcase, and convert. Built to grow alongside the brand.
Brand Identity
Visual direction, tone of voice, and a consistent aesthetic that carries across every digital touchpoint.
Instagram Strategy
Content pillars, posting cadence, and a growth framework built for long-term audience building, not vanity metrics.
Digital Positioning
How to show up online with intention — what to say, where to say it, and how to build credibility over time.
The Result
A brand that
looks the
part online.
Jessica went from having no digital presence to a cohesive brand across her website and Instagram. The website gives her credibility and a place to send people. The strategy gives her a repeatable way to show up online without second-guessing every post.
This is an ongoing project — the website is being rebuilt and the brand continues to evolve. The foundation is there; now it's about scaling it.
Services & Skills
Next Project
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